soft concern hard concern (Amsterdam) is an initiative dedicated to the publishing of visually predominant experiments. Founded in 2024 by Johanna Himmelsbach and Kai Udema, the publishing house is concerned with making artist books and complementary objects in small editions.

     Upcoming titles:
Bird shaped vinyl, Kai Udema, 2024
An Italian hypnosis session, Johanna Himmelsbach, 2019

     Current titles:
Sets (#1, #2, #3, #4, #5 & #6), Johanna Himmelsbach, 2024, 210 × 297mm, ComColor — €20
Color blinds (A, B, C, D & E), Kai Udema, 2024, posters, 700 × 1000mm, screenprinting — €120
Dragons, Mijia Wang, 2024, 216 × 279mm, ComColor — €15
Fuel your ambition, Johanna Himmelsbach, Célia Picard & Hannes Schreckensberger, 2024, 355 × 460mm, offset — €35
ircle crcle cicle cirle circe circl (mantra), Kai Udema, 2022, 230 × 400mm, riso printing — €30

For orders and other contact, send us an email:
hard-concern@soft-concern.com

     Postal adress:
Oostelijke Handelskade 12G
1019BM Amsterdam